Olympic flame or internet dating advertisement? Paris 2024 logo design divides opinion

Olympic flame or internet dating advertisement? Paris 2024 logo design divides opinion

22 Oct 2021

The logo design for any Paris 2024 Olympic video games has-been launched to both compliments and mockery on social media.

The fresh new build simultaneously portrays the Olympic fire within a silver medal, therefore the tresses and lips of Marianne – the personification for the French Republic ever since the 1789 movement.

Organisers say the logo design mixes renowned icons of athletics, the Olympics and France.

However some joked that it would be best worthy of a dating website or beauty salon.

The logo design – that’ll for the first time be properly used for the Olympics and Paralympics – got annually . 5 as developed and was launched in Paris on Monday.

What’s the concept?

The style scars a general change in way through the colorful depiction of the Eiffel Tower put since logo design in France’s quote to host the 2024 games.

Organisers mentioned the three signs comprise supposed to be “both simple and powerful”.

The gold medal symbolises “trying for excellence”, whilst the flame “reflects the unique strength” with the video games, they mentioned.

🥇🔥🇫🇷La mГ©daille, la flamme, Marianne.Voici le nouveau appearance de l’ensemble des Jeux Olympiques et Paralympiques de #Paris2024

The medal, the fire, MarianneHere may be the brand new face on the Olympic and Paralympic video games of #Paris2024 pic.twitter.com/6VvsItrql6

— Paris 2024 (@Paris2024) October 21, 2019

The graphics of Marianne was included as an indication your 2024 Olympics is for everyone in France plus homage on the feminine athletes fighting, they added.

Marianne can getting used as a nod to records – women took part in the Olympics for the first time during the Paris video games in 1900.

The logo are accompanied by the text “Paris 2024” in a form of art deco-style font, which was prominent whenever Paris past hosted the sporting occasion in 1924.

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“The mixture of this silver medal, the Olympic flame and Marianne mixes the standards, background and French touch that’ll render these Olympic Games truly unique,” Pierre-Olivier Beckers-Vieujant, couch regarding the Global Olympic Committee Coordination percentage, said associated with newer build.

“I think that innovative design might be quickly recognised around the globe and start to become a great contacting cards when it comes to Olympic Games Paris 2024.”

How posses visitors reacted?

Many people have actually acknowledged the design as a fitting tribute to France as well as the Olympics. Government spokeswoman Sibeth Ndiaye was those types of to describe it as magnifique (spectacular).

However the newer logo has additionally determined a multitude of jokes online.

Some social networking people said new style seemed a lot more like a modern stylish Parisian girl than Marianne, and others suggested the developers appeared to have chosen to take inspiration from logo of well-known online dating software Tinder.

Perhaps one of the most usual jokes regarding brand-new logo design was actually it looked like an advertisement for a beauty shop or items.

“Is this a new variety of shampoo?” one Twitter individual expected in French. “A unique beauty salon will open in Paris in 2024,” mentioned another.

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Keith Cousins, Brian Edwards and Sarah Spoon contributed reporting.

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